Monday, March 27, 2006

CBS Soft Selling Gore

So when he taught a class at Columbia's School of Journalism, the conventional wisdom held that Al Gore was becoming the boring professor he was always meant to be. When he began distributing his speeches through MoveOn.org, the pundits intoned that he was merely proving himself the wild-eyed liberal they'd always suspected he was. When he started the Gen-Y oriented Current TV, the commentators snickered at his pathetic attempts to become cool. And when he endorsed Howard Dean for president, political watchers quickly associated Dean's downfall with Gore's reverse-Midas touch, laughing as Al lost another one.

Taken together, these moves, and Gore's coming film on the global warming crisis — "An Inconvenient Truth," to be released in May — point to a new narrative: Gore as warrior against the gatekeepers of the press. As it has turned out, Al Gore as presented by Al Gore is infinitely more electric and attractive than the anodyne stiff the media popularized and the voters remembered.

Since his loss, Gore has undergone a resurrection of sorts, shrugging off the consultants and the caution that hampered him during the campaign and — aided by new distribution technologies — evolving into perhaps the most articulate, animated, and forceful critic of the Bush administration. And now, with Democrats taking a fresh look at a man they thought they knew and speculation mounting around his ambitions in 2008, it seems that the man much mocked for inventing the Internet is in fact using the direct communication it enables to reinvent himself.

The only re-inventing being done here is by CBS itself who have done everything in their power to make a silk purse out of Al Gore. Noting the current disgust with media they rewrite a six month old speech and place their man with the growing mood of the people. Duh.

This is part of the grand media illusion to be completed in May when Gore's 'movie' comes out.


Italics Mine

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